SINGER® celebrates 173 years since inventing the first practical sewing machine, maintaining industry leadership through our commitment to quality, reliability, innovation, and service.
Singer sewing machine at work!”
Since 1851, the name SINGER
has been synonymous with sewing. This was the year of Isaac Singer’s patent on his first practical sewing machine, making the official beginning of SINGER as a company and its leadership in the industry. The spirit of practical design and creative innovation that characterized the company at its beginning continues today as we develop products for every level of sewing. SINGER has celebrated many firsts, including the world’s first zig-zag machine, the first electronic machines, the first sewing assistant app for mobile devices, and much more. From fashions to home décor, embroidery and quilting and more, SINGER is dedicated to helping people express themselves through the craft of sewing.
Celebrating many firsts
1851: Patent issued for the first SINGER brand Sewing Machine on August 12, 1851. 1855: The SINGER brand is awarded the first prize at the World’s Fair in Paris, France. That same year, SINGER becomes the largest selling brand of sewing machines internationally. 1858: SINGER brand introduces the first lightweight domestic machine, the Grasshopper
. 1865: SINGER brand delivers the “New Family” Sewing Machine. US Civil War Ends. 1870: SINGER Brand Red “S” girl trademark makes her debut. Her trademark is produced in several languages, becoming one of the most recognized trademarks in the world. 1889: SINGER brand introduces the first practical electric sewing machine 1890: SINGER brand reaches 90% market share globally.
State-of the-art sewing.
1921: SINGER brand introduces the Portable Electric machine, an electric motor-powered model. 1929: Overall American sales of sewing machines drop. SINGER brand attributes this to the Flapper social trend, featuring emancipated women who were moving away from traditional homemaker role. 1933: The Featherweight 221 sewing machine is introduced at the Chicago World’s Fair. This machine stays in production for over 30 years and remains as an iconic image of the SINGER brand. 1939-1945: SINGER brand ceases development of sewing machines to focus on producing wartime goods. 1951: SINGER brand’s 600 sewing centers have trained an estimated 400,000 homemakers. 1952: SINGER brand introduces its the Slant-o-Matic, the first zigzag machine. 1975: SINGER brand introduces the world’s first electronic sewing machine, the Athena 2000. 1978: SINGER brand introduces the Touchtronic 2001 machine, the world’s first computer-controlled machine. 1985: SINGER brand introduces an entirely new line of state-of the-art sewing machines with models designed to meet individual needs and budgets including innovations for stitch patterns monograms and embroidery.
Sewing made easy™
2001: SINGER brand commemorates its 150th Anniversary by introducing the Quantum XL-5000, the world’s most advanced home sewing and embroidery machine at that time, one of the most powerful and user-friendly systems on the market. 2005: SINGER introduced the Futura machine, the most affordable computer-enabled embroidery machine in the market at that time. 2007: Introduces Inspiration machine, an iconic new entry-level machine using modern advancement to accentuate ease and simplicity. 2010: Launches 2nd generation of the Futura sewing and embroidery machine, the XL 400. 2011: The SINGER brand celebrates its 160th Anniversary, marked by the issued patent of the first SINGER Sewing Machine on August 12, 1851. 2015: Launch of the new machine line with modern features and iconic SINGER body design. 2017: SINGER launches world’s first Sewing Assistant App for sewing help on the go!
SINGER® is dedicated to helping
people express themselves through the craft of sewing
2023
SINGER® introduces the SE9180 Sewing and Embroidery Machine, redefining embroidery with unparalleled innovation and versatility. It is loaded with user-friendly features that sewists of all levels love, such as a large 7″ touch screen, automatic
needle threader, mySewnet™ connectivity, over 150 built-in embroidery designs, and more than 250 stitches.
2024
SINGER® introduces the MOMENTO™ Craft Cutting Machine, enabling crafters and sewists to create moments that matter! The latest innovation features lightning-fast cutting speeds, an extra-large 24″ project surface, and premium fabric cutting capabilities, ensuring a seamless creative process.
SINGER is sewing made easy.™
New Singer: A Trusted Partner in the Middle East
In the Middle East, New Singer has been the cornerstone of Singer’s success and outreach. As the official representative of Singer in the region, New Singer has carried the brand’s legacy with commitment, ensuring that customers receive not only quality products but also trusted after-sales service, education, and support.
New Singer has made sewing machines more accessible to people from all walks of life—tailors, entrepreneurs, homemakers, and designers. Its showrooms and service centers across the region have helped bridge generations of users, offering both the classic Singer models and the latest technology-driven machines.
Celebrating the Past, Stitching the Future
This 85th anniversary is not just a celebration of years gone by, but also a look ahead at what is to come. Singer and New Singer remain dedicated to innovation, quality, and customer satisfaction. With a growing interest in sustainable fashion, home crafting, and DIY culture, the sewing machine continues to be a powerful tool for creativity and independence.
As we celebrate 85 years of Singer’s presence and the unwavering dedication of New Singer in the Middle East, we also celebrate the millions of stitches, stories, and successes made possible through this legendary partnership.
